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Communications/Public Relations/Journalism

ECC student looking through cameral lens

There are many career paths from which a person with a Communications degree can choose. Creativity, initiative, good communication skills, and self-confidence are qualities of successful professionals in the communications field. Journalism centers on newspaper and magazine writing, radio and television broadcasting, and advertising. Public relations professionals work at management and public relations firms, health care organizations, social services agencies, advertising agencies, government agencies, and colleges and universities to build and maintain positive relationships with the public. Many public relations jobs also include advertising, promotion, marketing, and sales.

General career fields include business, advertising, education/teaching, electronic media (radio, television, broadcasting), journalism (print or electronic), public relations, social media, theater/performing arts, government/politics, health care, international relations and negotiations, law, social/human services, and more. Depending on the position, some of the careers in these fields require a baccalaureate degree or other certifications.

CAREER INFO

Employment in public relations jobs is expected to increase as fast as average for all occupations through 2022. Some job growth is expected in radio and television stations; more rapid growth is anticipated in new media areas such as online newspapers and magazines. The newspaper and broadcasting industries are vulnerable to economic ups and downs since they depend on advertising revenue. Employment of writers and editors is expected to increase faster than average as magazines and other periodicals develop special interest publications. Job opportunities are often best when graduates can combine the college degree with internships and other related work experience and can develop a specialty such as law, medicine or economics.

According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, the 2012 median pay for Communication/Public Relations Managers with a bachelor’s degree was $95,450 per year; the job outlook through 2022 calls for a 13% growth in employment, about as fast as the national average.

Related careers include personnel recruiter/trainer, admissions counselor, public information officer, newsletter editor, social media writer, customer service representative, advertising specialist, copywriter, media planner, marketing specialist, media buyer, audiovisual specialist, education researcher, alumni officer, broadcasting station manager, advertising coordinator, disc jockey, community relations coordinator, news writer/reporter, talk show host, market researcher, script writer, technical writer, publicity manager, account executive, lobbyist, development officer, media analyst, arts administrator, stage manager, casting director, campaign director, program coordinator, research specialist, health educator, medical grant writer, director of communications, publications editor, translator, foreign correspondent, legal researcher, community affairs liaison, and more.

TRANSFERABILITY

ECC’s Associate of Arts (AA) transfer degree is designed to meet the requirements of colleges and universities to which students may wish to transfer for completion of baccalaureate (BA or BS) degrees. In many instances, transfer colleges accept this degree as equivalent to their own general education requirements.

Because the requirements for an AA degree change periodically, students should check with their academic advisor or the ECC Admissions Office to confirm that they have the most current information. Students are responsible for knowing the requirements for the degree they hope to obtain and for planning their schedule accordingly.

Admissions Partnership Program with Iowa State, UNI and Iowa

ECC participates in the Admissions Partnership Program with Iowa State University, the University of Northern Iowa and the University of Iowa to enable ECC students to transfer credits seamlessly to any of the state universities. Participants are dual-enrolled at ECC and the university with access to academic advising and student services at both institutions. The universities guarantee admission into the desired degree program, provided all requirements are met. Ask the ECC Admissions Office for more information!

THE ELLSWORTH EXPERIENCE

  • ECC currently has the 17th highest student success rate (graduation rate + transfer rate) of any community college in the nation.
  • The College offers generous scholarships and financial aid packages, which is why our graduates have one of the lowest average student debt loads of any college in Iowa, public or private, two-year or four year!
  • What students appreciate about ECC is our smaller class sizes, which results in more one-on-one attention from the instructor and greater classroom success.

Degree(s) Awarded

Contact

Rebecca Peterson

Rebecca Peterson

ADMISSIONS OFFICE

641-648-4611
800-322-9235
eccinfo@iavalley.edu