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ECC students working on computer

Do you have a creative flair, a way with words, or make great connections with others? If so, Marketing could be the degree program for you! Marketing involves using a unique set of tools that include creativity, selling and promoting products and/or services, generating awareness, attracting potential customers, and building business relationships. It is a field that will challenge your creative thinking and build on the trust you earn with your clients. Every company needs to sell its products and services profitably. The way to do that is through advertising, promotions, marketing, sales and public relations. Market research, marketing strategy, sales, advertising, pricing, product development, promotion and public relations activity all fall under marketing. If you’re interested in helping a business profit through promotion, you’ll need to be creative, a strong communicator, and highly motivated.

There are many strategies that go into marketing a brand. The keys are putting the right information in front of the right audience and getting the desired response(s). Meeting the needs of your customers by creating awareness, increasing sales, and building brand value are important areas of marketing effectively and successfully.

ECC’s marketing curriculum is designed for students  who wish to become store managers, department store buyers, or retail, wholesale or industrial salespersons.


Competition for marketing job opportunities is expected to be strong. Persons with related experience, a high level of creativity and strong communication skills should have the best opportunities. Those who have skills in new media and interactive marketing will be highly desirable candidates.

Potential careers involve sales, advertising agencies, public relations, product managers, market research, wholesale and retail trade, manufacturing, service industries, and educational services.

According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, the 2012 median pay for Sales Managers with a bachelor’s degree was $105,260 per year; the job outlook  through 2022 calls for an 8% growth in employment, about as fast as average for all occupations. The 2012 median pay for Advertising, Promotions and Marketing Managers with a bachelor’s degree was $115,750 per year; the job outlook  through 2022 calls for an 12% growth in employment, about as fast as average for all occupations.


ECC’s two-year Marketing Associate of Applied Science (AAS) degree is designed to meet the requirements of colleges and universities to which students may wish to transfer for completion of baccalaureate (BA or BS) degrees. Because degree and transfer requirements change periodically, students should check with their academic advisor or the ECC Admissions Office to confirm that they have the most current information. Students are responsible for knowing the requirements for the degree they hope to obtain and for planning their schedule accordingly.

Admissions Partnership Program with Iowa State, UNI and Iowa

ECC participates in the Admissions Partnership Program with Iowa State University, the University of Northern Iowa and the University of Iowa to enable ECC students to transfer credits seamlessly to any of the state universities. Participants are dual-enrolled at ECC and the university with access to academic advising and student services at both institutions. The universities guarantee admission into the desired degree program, provided all requirements are met. Ask the ECC Admissions Office for more information!


  • ECC currently has the 17th highest student success rate (graduation rate + transfer rate) of any community college in the nation.
  • The College offers generous scholarships and financial aid packages, which is why our graduates have one of the lowest average student debt loads of any college in Iowa, public or private, two-year or four year!
  • What students appreciate about ECC is our smaller class sizes, which results in more one-on-one attention from the instructor and greater classroom success.


Ken Bell

Ken Bell